![]() The denim industry gets a bad rap for the amount of waste and water needed for production, so working with DL1961 not only gave us the opportunity to bring the vision to life, but also the opportunity to work with and promote their incredible sustainable denim made in their family-owned vertically integrated factories, granting us and our customers full transparency on how the product is produced.”ĭenim skiwear look from Perfect Moment x DL1961 collab collection Perfect Moment x DL1961 DL1961 instantly understood the vision and embraced the challenge. “This doesn’t happen overnight and takes investment in, and pressure on, the supply chain - especially, in our case, when using high-end technical/performance fabrics. “Every brand has an obligation to make changes and instill a sustainable mandate throughout their product range.” Says Gottschalk. With so much green washing going on in the industry, how do Gottschalk and Ahmed, as businesswomen and driving forces behind two recognized labels, stay grounded and focused on sustainability and eco/social responsibility? Gottschalk says having received a joint investment from Nick Jonas and Priyanka Chopra this year “is a huge accolade” for the brand and also shows Jonas and Chopra’s business savvy and risk profile at choosing to support and help raise the profile of smaller brands - “feeding back into their desire to promote better practices in many areas of business and charitable work.” It’s clear that both Perfect Moment and DL1961 place their unwavering focus on making the design and production process as planet-friendly as possible. Denim skiwear look from Perfect Moment x DL1961 collab collection petros
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